Take the Challenge

Learn more and take the TOYW challenge!

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What is Thinking of You Week (TOYW)?

Thinking of You Week is an international movement to celebrate the joy of sending and receiving hand-written notes and greeting cards.

Joining the TOYW challenge is easy! Find 7 cards, to send to 7 people over 7 days, starting on Monday, September 21, 2026.

You’ll help us create a wave of happiness across the globe by letting people know we’re “thinking of you.”

Get inspired!

Visit our blog to read stories about Thinking of You Week and get inspired to send cards to friends and loved ones during this special week in September.

Read the Blog

Why send a TOY card?

The reasons: endless.

The recipients: anyone and everyone.

The happiness: ongoing. 

TOY cards are all about connection. Maybe it’s saying hi to a friend you haven’t talked to in awhile, or maybe it’s sharing a laugh with a neighbor you saw last week. No matter the reason or the person, TOYW brings people together, helping us reach out to those who mean most.

  1. You miss an old friend and want to check in
  2. Your pal got a new haircut, and it looks great (Gotta tell her!)
  3. Your cousin is having a tough time at work and could use a pep talk
  4. Your neighbor is always so helpful and generous with her time
  5. Your coworker nailed her big presentation as she works toward a promotion
  6. Your college crew is long overdue for a girls’ night
  7. You’ve been playing phone tag for weeks and just want to say hi

Who are your Seven? Encourage people to make/share a list of the people they plan to send cards to, as it may give other people ideas.

For example:

  • my oldest friend I never see who lives in a small town in the Rockies
  • My mom who always deserves a card
  • my niece who is 5 and loves opening mail

Quick Tip

Think of a theme for the people you select. For example, classmates, people who provide services for you, or co-workers!