This is the story of Bob and his friend Art, and how greeting cards played a central role in their friendship. Art used greeting cards to let Bob know he was in his thoughts while Bob was going through a personal life struggle. Bob called it Card Therapy.
But why greeting cards? E-mail, social media, instant messaging work just as well don’t they? Well, not really. They are great, efficient communication channels, but they lose the magic that comes with the anticipation of writing a card, waiting for the post, opening an envelope and knowing someone took the time to think of you personally and hand write a personal message.
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