Retailers

Thinking of You Week is a great way for retailers to draw people into the store and drive deeper engagement with the greeting card category. By encouraging your customers to send a card a day you’ll be helping to generate more positive connectivity across the country. The USPS has supported this event for the last 3 years with a Thinking of You postmark for the entire month of September, bringing this campaign into 500 million households!

Retailers are the face of Thinking Of You Week!

On this page you will find lots of ideas on how retailers can get involved with this fabulous event.

What can Retailers Do?

Design your own Thinking of You Week Signage

We’ve got all the artwork you need in our toolkit to help you bring the Thinking Of You Week spirit right inside your store.

Make a Thinking Of You Week display

Posters will be available from publishers over the summer. Contact us for more information.

Use Social Media

Schedule social media posts using imagery from publishers whose cards you sell. 

Follow and share social media content from @thinkingofyouweek, #thinkingofyouweek, #sendacarddeliverasmile, #cardstories, on Instagram. You can also use these hashtags on Facebook and Twitter. 

Add banners to your circulars and newsletters

Do you send out periodic e-mail newsletters to your customers? Maybe you can send something printed in the post or door drops? We’ve got just what you need in our toolkit to ensure you don’t miss a trick in promoting Thinking of You Week.

Engage with your local community

Organize a card writing event
Invite your customers to bring their families to a card writing event in your store, or organize this virtually using Facebook or Instagram. Or if space is limited, collaborate with a local coffee shop instead.
Hold a card making competition

Everyone loves a competition, especially younger kids. Set a simple brief, and ask your customers to enter their designs, with the best ones being displayed in your shop window for Thinking of You Week. 

Buy 3 get one free

Everyone loves a freebie, so show your customers you’re thinking of them during Thinking of You Week by offering a promotion – “buy 3 get one free” for example. 

Don't forget the stamps

Make it easy for your customers to post their cards by selling stamps too. Or go a step further and offer to stamp and mail any cards that are written in store. 

Remember USPS will be supporting Thinking of You Week this year!

Send us your ideas!

 Have you done something for Thinking of You Week that has worked well? Let us know so we can spread the word on our website and Social Media.

And remember, we’ve got loads of resources in our Toolkit to help you get started.

Toolkit