Thinking of You Week is a great way for retailers to draw people into the store and drive deeper engagement with the greeting card category. By encouraging your customers to send a card a day you’ll be helping to generate more positive connectivity across the country. The USPS is once again supporting the event in 2019 with a Thinking of You postmark.

Retailers are the face of Thinking Of You Week!

On this page you will find lots of ideas on how retailers can get involved with this fabulous event.

What can Retailers Do?

Engage with your local community

Organize a card writing event

Invite your customers to bring their families to a card writing event in your store. Or if space is limited, collaborate with a local coffee shop instead.

Hold a card making competition

Everyone loves a competition, especially younger kids. Set a simple brief, and ask your customers to enter their designs, with the best ones being displayed in your shop window for Thinking of You Week. 

Buy 3 get one free

Everyone loves a freebie, so show your customers you’re thinking of them during Thinking of You Week by offering a promotion – “buy 3 get one free” for example. 

Don't forget the stamps

Make it easy for your customers to post their cards by selling stamps too. Or go a step further and offer to stamp and mail any cards that are written in store. 

Remember USPS will be supporting Thinking of You Week this year!

Send us your ideas!

 Have you done something for Thinking of You Week that has worked well? Let us know so we can spread the word on our website and Social Media.

And remember, we’ve got loads of resources in our Toolkit to help you get started.

Use the toolkit

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