Thinking of You Week 2019 reached far more people than we could have hoped! Social media, especially Instagram exploded with stores and groups planning events and promotions as well as greeting card enthusiasts sharing their snail mail posts.
The #thinkingofyouweek was used 4,000 times during the week and our Instagram page was visited 1,400 times! Paper Source fully embraced the week with a banner in their consumer magazine, and individual stores posted events to support the week. The USPS “Thinking of You. Mail a smile” postmark spread the word throughout the month of September.
The week wrapped up with an event in the National Postal Museum in Washington D.C. as part of Capitol Hill Day, when the public was invited to select a donated card and write it during their visit. People of all ages fully engaged with the activity, proving once again that the joy of sending and receiving greeting cards is alive and well!
In just two years our campaign has delivered many smiles and is snowballing with more and more people recognizing the value of connecting through the hand-written note.
We’d like to thank everyone who took part, writing a letter a day. Thinking of You Week 2019 may be over, but we encourage everyone to join us in letting those dear to them know they are special and thought of with hand written notes, cards and letters!