The GCA had a Thinking of You Week booth at BookCon on June 1 and 2, the BookExpo event that is open to the general public. Where consumers were able to select a card kindly donated by GCA members, write it and mail it there and then!
This event was a huge success! Over the two days hundreds of attendees flooded the booth, writing cards to be mailed all over America (and beyond). The concept of Thinking of You Week was met with lots of enthusiasm as people took the time to look through well over a thousand donated cards to find the perfect one to send out and connect with their loved ones. Artist Elizabeth Silver was on hand to hand letter and decorate envelopes with bright, cheerful illustrations to celebrate the event. We used all 900 stamps generously donated by the GCA and after that we still had a steady stream of people visiting the booth and writing cards to mail themselves – some even brought their own stamps!
The BookCon audience and the TOYW concept was the perfect combination. We could not have felt more welcomed by the staff and attendees, and were overwhelmed by the number of people who wanted to come to the booth and mail a card. Now hundreds of people will receive an unexpected card in the mail that will brighten their day—all thanks to Thinking of You Week at BookCon!